How do we reward Premium Sellers?

• Premium Sellers Box: Premium Sellers' names and descriptions rotate in the Premium Sellers box in each category and on the front page of Yahoo! Auctions (auctions.yahoo.com).
  Buyers can click on any seller to link directly to his/her Auction Booth, a custom view of all of his/her current auctions.
• All Premium Sellers List: As long as sellers have active auction listings, their names and taglines will be displayed in the Premium Sellers list in their top category.
• Premium Sellers Icon  :
  Every item a Premium Seller lists will be highlighted with a special, eye-catching icon. Look for Premium Sellers' items in search results, Hot Auctions, and the category pages.
• Superior Customer Support: Premium Sellers also receive expedited access to customer support and personal guidance from the Yahoo! Auctions Manager in their top category.

How do Yahoo! sellers become Premium Sellers?

We award membership in the Premium Sellers program to sellers who are consistently top performers within their category or categories. We use a formula that takes into account the objective and subjective criteria listed below and ranks sellers within their best category. Ratings are one factor in our evaluation. The specific factors we use to judge all aspects of performance include the seller's ability to maintain:

one of the top rates of items sold (i.e. sell-through)

high gross merchandise sales within his/her category

consistent quantities of inventory from month to month

overall high quality of items and listings

positive bidder ratings

a fresh and functional Yahoo! Auction Booth

Sellers in each category will be evaluated on a monthly basis and new Premium Seller candidates will be notified directly with a special invitation.